Internet Marketing

How To Be Found On Google
And Other Search Engines

By Charles Snodgrass
Deep Creek Arts

earching for information on Google is relatively easy. Just type in a few key words and, within seconds, Google will give you hundreds — or thousands — of web pages that contain your search words.

But if you’re a web site owner, getting your site found on Google is a bit harder. Your site may be in the search engine’s database (most are), but if doesn’t show up in the first few pages of search results, your pages will probably go unnoticed.

To Be Found, You Need to Crack the "Top Twenty"

There’s no way to guarantee a top twenty ranking on the search engine results pages. But the experts agree, you can greatly increase your ranking with some proven internet marketing techniques, particularly the following two:

Search Engine Optimization is the process of modifying your web pages with key word "hooks" that will snare your target customers. In our article "And Then Along Came A Spider," we outline the principles of search engine optimization and offer ten tips for improving your search engine rankings.

Link Optimization is the process of building your site’s "link popularity" — a referral network of other related web sites that link to yours. Link popularity is the search engines' primary measure of your web site’s significance and a major contributor to your ranking. In our article "Popularity Is Everything" we explain the difference between bad links, good links and great links, and we offer some helpful suggestions for building your network of referring links.

Why Focus on Google?

oogle, of course, is not the only search engine. But it is arguably the most popular, although Yahoo Search and MSN Search heve been gaining in popularity. It's been estimated that, together with their partners and affiliated search engines, Google, MSN and Yahoo account for more than 90 percent of all searches in the internet.

It’s safe to say, the steps we recommend for improving your Google ranking will also help you with the other search engines.

And by the way, there's no need to "register" with the search engines. If any of the millions of web pages in Google’s, MSN and Yahoo's indexes are linked to your site, their spiders will follow those links to your pages. and you’ll automatically be added to their databases.

At Deep Creek Arts, search rngine optmization is a stand-alone service. It is also part of every web site design project. For more information, visit our web site. Or call Ellen and Charles Snodgrass at 800-901-4423. Email EllenCharles@DeepCreekArts.com.

Other Articles:

Search Engine Optimization

Link Popularity

Domain Management

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